Category: Marketing

facebook ads

How Much Do Facebook Ads Cost? Are They Worth It?

The cost of placing ads on Facebook depends on your goal. Are you aiming to get impressions? Do you want to extend your reach? Will your advertising efforts be focused on lead generation? Will it be for off-site conversions? Or do you just want people to click on your links? In general, it will cost you around 27 cents to get somebody to click on your ad. A thousand impressions will cost around $6. However, if you include the question, “Is it worth it?” in the equation, your perception of Facebook ads will change drastically. And again, the purpose of your advertising and marketing efforts will be in question, and will determine the worth of every dollar you spend on this social media platform.

business listings

The Importance of Local Business Citation Listings

Sara

Aside from building citations, it will also provide your business with a platform to interact with existing and potential customers of your business. Local Blogs Citations from local bloggers in your area are also valuable, because of the significant impact on your local SEO. Websites Yahoo Is Still Alive Folks. The most common websites for SEO citations, aside from your local chamber of commerce and your local business listings, are: Bing Business BBB Org Foursquare Google+ Local (Google Maps) Google My Business LocalStack com Yahoo! Local YellowPages Yellowbook Yelp Having a lot of quality citations will help your SEO ranking, aside from the links and reviews of your business.

Aside from building citations, it will also provide your business with a platform to interact with existing and potential customers of your business. Local Blogs Citations from local bloggers in your area are also valuable, because of the significant impact on your local SEO. Websites Yahoo Is Still Alive Folks. The most common websites for SEO citations, aside from your local chamber of commerce and your local business listings, are: Bing Business BBB Org Foursquare Google+ Local (Google Maps) Google My Business LocalStack com Yahoo! Local YellowPages Yellowbook Yelp Having a lot of quality citations will help your SEO ranking, aside from the links and reviews of your business

Aside from building citations, it will also provide your business with a platform to interact with existing and potential customers of your business. Local Blogs Citations from local bloggers in your area are also valuable, because of the significant impact on your local SEO. Websites Yahoo Is Still Alive Folks. The most common websites for SEO citations, aside from your local chamber of commerce and your local business listings, are: Bing Business BBB Org Foursquare Google+ Local (Google Maps) Google My Business LocalStack com Yahoo! Local YellowPages Yellowbook Yelp Having a lot of quality citations will help your SEO ranking, aside from the links and reviews of your business



online visibility

4 Best Sites to Promote Your Business

Sara

However, there are two things businessmen need to consider in breaking through the new platforms for their goods. One: Making sure that their business becomes visible to as many people as possible. Two: Ensuring that what people see will convince them to buy the service or products offered.   The following websites are now being used for business purposes for free, and the features they offer for online promotions is enough to challenge businessmen's creativity.

Google My Business

Enlisting your business on this site will make it easily available for people to discover. By using this app, you can write a short description of your store or café, attach some of your best pictures on the advertisement, then wait for online ratings of your customers.

It also adds additional charges for expanding the platform of your business up to 40 directories. The greatest advantage of using Yahoo local listings, is that it makes your business most visible to nearby customers

Not only does it give your product or service the attention it needs, using videos as a means of promotion is also proven to be more convincing than text-ads. Several online buyers likely base their decisions to buy or not to buy, on recommendations or online reviews, so posting reaction video of customers eating at restaurants can be a great way to present your business.



Direct Mail

The Effectiveness of Direct Mail Advertising

Sara

In this day and age, one would think that direct mail advertising is already obsolete. However, this isn’t really true. In fact, a lot of businesses, such as retail stores, salons, and restaurants, among others, still use this marketing strategy. Direct mail advertising refers to the process of sending promotions or offers to prospective customers by mail.. It typically includes brochures, sales letters, prepaid envelopes, and order forms. A lot of small business owners even advertise in direct mail magazines, as well as inserts with other companies, to cut costs.

Thus, the messages of their sales letters become directed to specific people instead of to a group. This makes it seem like the business owner speaks directly to each one of the customers



Television Ads

10 Reasons Why TV Advertising is what your Brand Needs

Sara

Amid the fast-rising alternatives of marketing mediums, exposing your brand on air is still considered one of the most effective ways to cement your way to publicity. TV advertising comes in the form of sponsorship, brand placements and the traditional purchase of commercial slots. Some may think that the digital platform had paved the way to more effective marketing schemes, but traditional TV airing is still a top choice for many. Here are key reasons why your brand still needs to get its TV exposure in this digital age.

It Offers Targeted Marketing.

When Here are key reasons why your brand still needs to get its TV exposure in this digital age.

Moreover, it will give you the advantage of getting exposure with all sorts of audience and viewers.

It’s a Great Way to Promote Brand Awareness.

I Love As Seen On TV Products! TV marketing is a guaranteed way to make your brand known across all ages and demographic classifications

It must be “worth sharing,” and must have an impact which will stick in the minds of your viewers. With the most creative ads and proper execution of TV ads, your brand will surely reap the benefits in the form of higher sales and earnings, in no time.



Search Engine Marketing

Search Engine Marketing – A Convenient Way to Lure Customers

Sara

It isn’t just a single method though. It’s a wide range of techniques geared towards acquiring customers. In fact, social media advertising (SMA) and pay-per-click advertising (or just PPC) are two key components of SEM.

An Emphasis on the Social

These Should Be Your Best Buddies. It’s often said that promoting a business on social media is crucial. Well, it’s indeed true that SMA helps in increasing brand recognition. So, if you want to be seen and heard, you might as well keep your social media networks up to date. SMA is among the easiest ways of reaching out and acquiring new customers.

There are two kinds under this method, namely flat-based PPC and bid-based PPC. The first works based on the agreed upon price per ad click