The Importance of Local Business Citation Listings
August 1, 2017
A local citation is a listing or mention of the name of a business, its address, and phone number (collectively referred to as NAP). A citation happens when the NAP of a business is mentioned anywhere on the Internet, even without a link.
A citation is important because it contributes to a stronger online presence of a business. Businesses should invest in local citations, because they play a vital role in Search Engine Optimization (SEO).
Every time a business is mentioned – even without a link – the NAP serves as the business identification. Search engines use NAPs to confirm the authenticity and legitimacy of your business. These citations are important factors that can influence the results in search engines like Google.
Simply put, NAP citations help improve the rank of a business in search engine results. The more citations a business has, the higher its rank or visibility in the search engine’s local results.
Every local business should invest in building citations. Here are three tips to keep in mind when building local business citation.
Make sure that the NAP of your business is correct.
Before submitting to a listing site, thoroughly check to make sure that the NAP you entered is accurate. You might have accidentally placed outdated information.
Be consistent with the NAP of your business.
When it comes to local SEO, it’s crucial to have correct and consistent NAP listings, because they will reflect on your company. You wouldn’t want to accidentally confuse or mislead your customers.
Verify and Claim Existing Listings of your business.
If there is an existing listing of your business on a website, claim and verify it as yours. By claiming and verifying the business listing, it will be easier to add any future corrections or modifications. Remember to remove any duplicate listings.
Now that we’ve talked about what to keep in mind when acquiring citations, let’s discuss where to get citations.
There are different places where you can get citations. Here are some of them:
Social Media Citations
You can build local citations by creating a social profile on Facebook, LinkedIn, Twitter, and YouTube. Aside from building citations, it will also provide your business with a platform to interact with existing and potential customers of your business.
Citations from local bloggers in your area are also valuable, because of the significant impact on your local SEO.
The most common websites for SEO citations, aside from your local chamber of commerce and your local business listings, are:
- Bing Business
- BBB Org
- Google+ Local (Google Maps)
- Google My Business
- Yahoo! Local
Having a lot of quality citations will help your SEO ranking, aside from the links and reviews of your business. Citations are an important factor in the algorithm ranking of different search engines. That means the more places your business is listed, the higher its visibility. To conclude, visibility increases your chances of attracting more customers.