How Much Do Facebook Ads Cost? Are They Worth It?
October 4, 2017
The cost of placing ads on Facebook depends on your goal. Are you aiming to get impressions? Do you want to extend your reach? Will your advertising efforts be focused on lead generation? Will it be for off-site conversions? Or do you just want people to click on your links? In general, it will cost you around 27 cents to get somebody to click on your ad. A thousand impressions will cost around $6. However, if you include the question, “Is it worth it?” in the equation, your perception of Facebook ads will change drastically. And again, the purpose of your advertising and marketing efforts will be in question, and will determine the worth of every dollar you spend on this social media platform.